Children of church members were attending college, only to reject the faith of their parents.
In Greenville, the university more than doubled in size within two years and started its own radio station, film department, and art gallery—the latter of which eventually became one of the largest collections of religious art in the Western Hemisphere.
Others take ministry positions straight from college, and rising juniors participate in a church internship program to prepare them for the pastoral ministry.
In 1995 there were 1,290 BJU graduates serving as senior or associate pastors in churches across the United States.
Jones said that although he had been averse to naming the school after himself, his friends overcame his reluctance "with the argument that the school would be called by that name because of my connection with it, and to attempt to give it any other name would confuse the people." Bob Jones took no salary from the college and helped support the school with personal savings and income from his evangelistic campaigns. The Florida land boom had peaked in 1925, and a hurricane in September 1926 further reduced land values. Bob Jones College barely survived bankruptcy and its move to Cleveland, Tennessee in 1933.
In the same year, the college also ended participation in intercollegiate sports.